For us, hookah is a way to communicate. And flavor is a window into another culture.
Helix is a shisha tobacco that brings people and cultures together. Our goal is to create a product that is clear and loved everywhere in the world. For us, shisha is more than just flavor and nicotine: it’s a way to open something new, breathe deeper, and live the moment. We want to introduce people to different tastes and offer a new angle on cultures. Russian technologists craft Helix at a factory in Mumbai. Our international team operates in 11 markets.









“Helix was built with a clear purpose to create a product that could stand in the most demanding hookah markets of the world.
From the beginning, the focus was never just on launching another flavour brand. It was about building something rooted in quality, consistency, and performance. Every detail, from tobacco selection to flavour balance and session experience, has been approached with long term intent.
We understand that in mature markets, expectations are higher and products are judged by what they deliver, not what they claim. That is exactly the standard Helix has been built for.
As we continue to grow across markets, our commitment remains the same. Stay true to the product, keep raising the benchmark, and build a brand that earns its place globally.”
Full Time Freelancing @Olyve
Senior Product Designer @Copr
Creative Head @Provev Innovations
Design Intern @Agrsar Works
Master in Design @Cranfield University, UK
Msc in Innovation Design @DSGN School, UK
Bsc in IT @ACME Institute, UK
Jars Sold
Hookah Influencer & Culture Leader
What impressed me most about Helix was how complete the session felt from start to finish. The flavour opened cleanly, stayed stable throughout, and never felt harsh or unbalanced. Many products start strong and fade quickly, but this held its profile consistently. The strength was noticeable without overpowering the experience, which is not easy to achieve. It also handled heat very well, giving a smooth session without constant adjustment. You can tell real attention has gone into the blend and the way it performs. Helix feels like a product made for smokers who understand and appreciate quality.
Hookah Explorer & Lifestyle Curator
I’ve tried a lot of dark tobacco products, and what stood out with Helix was the balance. It has enough strength to satisfy experienced users, but it doesn’t sacrifice flavour clarity or smoothness. The notes remained distinct even in a longer session, which is where many blends begin to lose character. It packed easily, responded well to heat, and stayed enjoyable without becoming too aggressive. That combination of usability and performance is rare. Helix feels thoughtfully developed, not rushed to market. It gives the impression of a brand that understands what serious smokers are actually looking for.
Founder and CEO of Fedotov Group
I went into Helix with high expectations, and it delivered in all the areas that matter. The flavour profile was rich and well-layered, the smoke output was consistent, and the session remained enjoyable over time. What I appreciated most was how stable it felt. There was no sudden drop in flavour, no unnecessary harshness, and no need to constantly manage the setup. It simply performed the way a premium product should. That reliability makes a big difference, especially for regular smokers. Helix feels like a confident product built with long-term standards in mind.
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